Firstly, new URL shortenings requests per second and total redirection requests per second have no relation. They are two different statistical points.
100:1 ratio is just a mere assumption, and does not form any logical relation between new URL shortenings requests per second and total redirection requests per second.
So coming to the point, for example if we assume there are 50 redirection requests per day. 80-20 rule suggests that there are approx.10 distinct tiny URLs which are responsible for approx. 40 redirection requests per day. That’s why we have to cache 20% of the total requests per day. These 10 distinct tiny URLs can be old ones or new ones. These 10 tiny URLs have no relation to newly created tiny URLs.