Mention of Auction, but no explaination

Hey there, I saw that in the ad prediction section of this course, we are claiming that we need to have a well-calibrated model so that we can use it “in Auction”, but there is no explanation for why or even what “in Auction” means. This feels like a bit of a hole in the course to me as I’m reading through it. Any insight on this?


I am unable to find the lesson about you asked the query. Could you please provide me the direct link to the lesson so I can look into it.